*Jerri is a finalist in the 2011 IWCYC Challenge - click here to read more*

I decided to start Echo23 after I discovered a gap in the market for a company that primarily specialised in social media PR. I'd previously worked in a PR agency, as well as an in-house environment, and decided to launch the business shortly after my 23rd birthday.

I'd always had a keen interest in social media and how this can be applied to traditional PR and marketing techniques to engage with audiences in a completely different way. Following my previous PR experience and completion of a BA (Hons) degree in PR, I launched Echo23 to bring together traditional and new age PR and marketing. Echo23 launched in 2009 and I have not regretted my decision for one moment.