Social media

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It's not about technology
Mark Easby

Social media isn’t about technology, it’s about a mindset

Which technology you use is about finding out where your audience is – you need to do the groundwork before you start to decide which tools to use.

See my full presentation here ...

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All important content
Mark Easby

You need to create a content strategy and allocate the right resources and training to deliver it.

It’s about building your digital footprint and linking the various tools you have together

See my full presentation here ...

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It's all about your community
Mark Easby

Think about who’s in your community and what your community needs from you – and then set your social media objectives.

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The benefits of being Social
Mark Easby

Social Media connects everyone and everyone wants to share their thoughts. Tell you their likes, their dislikes. Even invite you into their lives.

But companies continue to miss the opportunity to engage and enrich their audience’s experience of their brands.

You can build a powerful ‘...

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