Digital marketing

Can't find what you're looking for? Suggest a topic
(optional)
The importance of links
Brett Jacobson

Having no links on your website is like having a Bentley with no petrol - links back to your site are your fuel.

Google reads these links and the closer they are to your brand the better.

See my full presentation here: ...

Read More
Making your search terms relevant
Brett Jacobson

Look at the long tail effect when you’re thinking about SEO and the way you use keywords. Generic terms typically yield low conversion rates.

So the more relevant you can be the higher the conversion rate – for one of our clients 80% of their revenue is generated from keyword combinations of more than three words.

See my full...

Read More