Company Values
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Company values are hugely important. It has to come from the top but whether I’m physically in the office or out and about working, my whole team in the company knows its values. I would never ask anybody to do anything that I wasn’t prepared to do myself and that involves working many evenings, moderating focus groups, emptying the dishwasher or the bins on occasions.
Everybody just helps out and that’s the company values. They haven’t changed from the time when there were only two of us, to now when there’s thirty of us.